Move C300

LifeTrak Fitness Tracker

Client:Salutron Inc.

Type:Commercial, Web Content

What we did:Concept, Production, Post-Production and Delivery

For their new fitness watch, Life Trak wanted to create a fun, playful spot. We conceived and produced a day-in-the-life of a working architect, who, motivated by her LifeTrak watch, found the time in her day to push through to burn those extra calories. We incorporated a stop-motion approach to create a fun and quirky tone that helps draw in our target audience.