Type:Commercial, Web Content
What we did:Concept, Production, Post-Production and Delivery
Azumio wanted to create a comedic spot showcasing Fitness Buddy's ability to log and teach people workout routines. To tell this, we decided to contrast an experienced muscular gym member (who uses Fitness Buddy) with a skinny guy who has no idea what he's doing. This 1-minute comedic spots focuses on the interactions between the two characters as the skinny guy follows the muscular guy around the gym attempting to learn his routines.